Commenting on other people’s blog posts may seem like a simple task, but it’s really a bit of an art form. Anyone can write a comment, but the comments that stand out and grab the attention of others are the ones that are well thought out and compelling. If you are attempting to network with other bloggers and gain more visibility on your own site, then writing comments is a great way to do so if you do it the right way.
Try to be one of the first commenter on a post
Being one of the first commenter’s on a post means better exposure with other readers and with the blog owner. Everyone who leaves a comment after you will see your comment, so you want to make sure that you leave a comment that piques the interest of other readers, and encourages them to respond back to you and check out your blog.
Don’t be generic
Leaving a generic comment that simply says “great post” or “I like this” is comment suicide. You will get lost in the comment crowd with comments like that in no time because no one cares about those comments. To make sure that your comment resonates with other readers you have to put thought into what you’re saying , answer questions the blogger may have presented, and respond to the article with your own opinions.
Be opinionated, but polite
It’s perfectly acceptable to disagree with a post’s viewpoint or to bring up controversial talking points in the comment section of a post if you’re respectful about it. In fact, publishing comments that are controversial in nature can open up healthy debate among other commenter and the blogger. However you can’t be condescending or rude when you’re writing your comment because it alienates other people and makes you look bad.
Edit before you publish
Proofread your comment before you hit the submit button! You edit your posts for spelling and grammar errors and to ensure that there are no incomplete or incoherent thoughts, and you need to do the same for any comments you write. You risk lowering your credibility when you publish poorly written comments.
You can easily grow your blog and form relationships with other bloggers and readers by frequently leaving well-written comments on other blogger’s articles. The trick is putting in the time and effort to make them comments that are worth reading. There are a lot of ways to make yourself visible in the online world as suggested by Brian Halligan in his book Inbound Marketing: Get Found Using Google, Social Media, and Blogs and great commenting strategy is one of them!