Whether you want to go through it or not, optimizing your blog for the search engines is an essential thing to do – in case you want to run a successful blog. Ignoring this element means that you are giving chance for other blogs and websites to sink your blog down to the bottom of search pages.
Let’s see some ways of optimizing your blog for the search engines.
Research the Keywords
In fact visitors search through search engines based on keywords so it is important for you to know the high-potential keywords for your blog. Use these high potential keywords to create the contents for your blog. You can use Google AdWords Keyword Tool for this step.
Determine major and minor keywords for your blog. Use the main keyword for your title and your content title. Then optimize the minor keywords throughout your content. However keep in mind not to put too much same keywords in your content.
Using Right Permalink Structure
The default permalinks for WordPress are not search engine friendly. Make simple change by inserting %postname% instead of the default option (e.g. p=125) which is the default option when you install WordPress. This step will create URL based on your content title and optimize the keywords that you use in the content title.
Install All in One SEO Plugin
This is a plugin that you should have where it allows you to specify title, description, and the keywords to optimize your blog for the search engines. It can help you to bring your content and blog to the top of the search engines. However if you are using Thesis theme, you can ignore this one as SEO function has been integrated with the theme.
Install Related Posts Plugin
Search engines loves contents which are interlinked between each other. The plugin will helps you to display posts which are similar to current post. Highly recommended!
Ping Your Blog!
This is the most important thing that you have to do every time you update your blog. I have discussed how important for every webmaster to do this ping activity here. Ping helps to notify the search engines that your blog has been updated thus makes it faster for your blog to be there in the search pages. Don’t forget this step!
I guess the steps above are not too hard to be done however they are very important for your blog as search engines are the places for your blog struggling to get the best place as much as it could. Happy blogging!