Author: Emily Anderson

Blogging is the new poetry. I find it wonderful and amazing in many ways.

Optimize Long Tail Keywords To Achieve Blog Traffic Goals

Emily Anderson Leave a comment

Long-tail keywords are generally at least three words in length because of their specificity, but accurate, low-volume searches of just one or two words in length are also considered long-tail keywords. To use long-tail keyword phrases correctly, most businesses do research, brainstorming about potential long-tail phrases that their customers may be searching for, and comparing these to one another for search volume and competition. As a result, researching long-tail keywords is pointless: finding the commonly searched long-tail phrases and using them on your website, word-for-word, is not going to give you the results that you are used to. Despite low search volume, you will still receive plenty of organic traffic as soon as you gain a high position in search engines for the long-tail keyword.

Long tail keywords can help you rank high in Google, boost your income from the particular keyword in your niche, boost organic search traffic, and more. By targeting the long, more specific, long-tail keywords in an AdWords campaign, you will be able to achieve high advertising rankings in the relevant searches, without having to pay a premium on each click.

There is also a fair amount of competition for such keywords, as you would guess. That is why having a more specific, less competitive keyword could be a big deal. Thus lower volume keywords are not necessarily easier to rank for compared to higher volume keywords.

If you are competing for a less popular keyword, it will be easier for you to get on the first page of the search engines. While there might be less monthly searches for those keywords, the click-through rate (CTR) could be substantial, as you can rank far higher than for competitive words. Even if each of these keywords gets just a few clicks a month, keep in mind that you will probably rank easily for them. If you are thinking such keywords/topics are not worth your time because they have a lower potential search traffic, think again.

Sometimes, they are part of a much larger theme, and Google shows you just as many results on a unpopular long-tail variant as it does on the main keyword. Basically, long-tail keywords let you rank highly on relevant keywords, and while their search volume is lower, it is very likely that they will drive an incredible amount of highly relevant, highly intended traffic to your website, by paying attention to the way that your target audience is searching.

If they are clicking on your website from the search engines, chances are that they are finding you via a long-tail keyword. Longtail keywords are specific, long-tail queries that tell the search engines not only what words searchers want to learn about the searchers, but also why they want to learn them. Search allows for the creation of valuable, evergreen content, depending on which longtail keywords they are using.

Clicks are an enormous benefit for your business, and understanding how to best integrate longtail keywords helps you to achieve that. Another reason longtail keywords can benefit content and overall search marketing strategies is the more specific a search is in getting a user on your site, the better chance you have of them becoming paying customers. While tying yourself to one specific search term might be a valid strategy under some circumstances, proper research into long-tail keywords can yield great results for your business, especially if you are in a highly competitive niche, as you can focus your efforts on the specific keywords most likely to generate quality traffic.

In addition, long-tail keywords are probably an important component of Googles algorithms, so you will want to figure out how to match them with your goals. Longtail keywords can help you accomplish different goals, so you need to determine what you are trying to accomplish before starting writing. You should use keywords throughout your content in ways that feel natural and do not come across as forced. There are some principles that you can use to generate a good list of keywords that should be tried; let us take a look at each one.

If your website is new, or you are currently not ranking well, it may take years of hard work and constant improvements before you rank well on your blog niche through the competitive search phrases. Websites often rank very highly for multiple head terms, and rank fairly well or poorly for millions of other keywords. With shorter keywords, the competition to rank may be stiff, but visits may be scattered, and the ROI may be small.

Competitive keywords typically come at higher CPCs, but keywords with lower searches or competition are cheaper and have a higher targeted intent. You do not want to spend all your budget and marketing resources on ultra-competitive keywords that have a small chance of ranking highly in the Search Engine Results Page (SERP). As a result, you will be able to capitalize on hundreds of opportunities relatively quickly, instead of investing all of your time and resources on a small group of super-competitive keywords.

You can use a free tool such as Google Analytics to discover the exact keywords that people are searching for in order to find your site. Google is a great way to find the keywords that your audience uses, as well as helping you to find other topics ideas. Of course, many new keyword ideas are not going to be actionable, but Google Keyword Planner is a good way to discover new long-tail keywords, and you can use Get Search Volume & Forecast features to find out more about the popularity of a keyword.

By now, you should have more than just the basics of which keywords you should be using in your content. Now that you have got an exhaustive list of all of your potential keywords, it is time to start pruning down your list. Tools such as Keyword Generator Tool will provide you with hundreds of suggestions for keywords, from exact, high-volume words to related long-tail keywords.

Over time, this will be enough to grow your audience and benefit from the search traffic generated from these long-tail, high-specific keywords phrases. As you do, you will likely find more keyword phrases you can target, which will help you keep building up your reputation and improving your SEO on-page.

Getting Stronger Online Presence With Engaging Contents

Emily Anderson 2 Comments

Enhancing your online presence can make a huge difference to brand awareness, and can also potentially boost sales. Not only that, a strong online presence will act as an effective marketing and branding tool, and also help you to understand your audience better with reviews and feedback. As online channels continue to grow in numbers and influence, it is vital for businesses to establish a strong digital presence to increase brand awareness, reach prospective customers, attract targeted audiences, and generate growth.

Utilizing Multiple Tools

To improve your online presence, you must utilize multiple tools working together: websites, blogs, social media platforms, and digital ads, local search, newsletters, YouTube channels, etc. Your online presence is made up of a few different components, which can be summarized as the impression that your brand makes on the internet via your content, websites, search engines, and other digital media and platforms. Its web presence includes any accounts on social media platforms, websites, blogs, and content that is created by, or about, a company or brand.

You can boost your social media presence by creating content that followers will find engaging. The content that you create and share on your blog can be shared across all online channels, helping to increase your company’s visibility. Encourage your employees to share your business’s content on their social media profiles, in order to broaden your reach and help build credibility with prospects and current customers.

Active on Social Media

Having an active presence on social media can enable you to boost your digital presence in numerous other ways, like providing customized customer service, and building brand recognition when you are trending or going viral. A strong presence on the web will help to make your business more available to new customers, while also increasing your authority and trust with prospective consumers. Online advertising can help to increase brand recognition and reach Internet users that have shown an interest in what your business has to offer.

Increasing site traffic means creating content that is appropriate for your website and blog, but it also means looking at the way that you are using social media. You should be creating and posting regular, quality content to your website, blog, or social media accounts, making sure you are creating content that is valuable for your prospects. Things such as building a compelling, usable site, continually improving SEO, creating valuable content, and engaging with consumers on social media, will boost your efforts. Invest time into building an awesome content marketing strategy, creating awesome content, and taking advantage of your social media platforms.

Targeting Prospective Customers

With this in mind, many online entrepreneurs are using PPC ads to target prospective customers. Marketers that are employing digital inbound tactics are using content on the web to draw in target customers to their websites, providing resources that will help them.

That is why many businesses will either hire someone on-site to help them out, or work with a digital marketing agency specializing in improving online presence. Many small businesses will often focus heavily on SEO and other aspects of digital marketing, but they fail to establish an adequate online presence. The issue is that businesses looking to boost their online presence and generate more revenue need to invest in strategies such as content marketing, which appeals to both the upper-funnel and mid-funnel users.

The stronger your online presence and authority within the industry, the better content marketing is going to perform. As you produce more engaging content, you get more opportunities to show up to larger audiences and grow your online presence. Of course, whatever content you produce needs to be exciting and compelling for your audience, since the purpose of marketing content is to raise brand awareness and increase lead generation.

Creating Connections

When you publish compelling videos or contents that is relevant to your audience and shows off your brands personality, you will get more exposure for your business, bring more traffic to your website, and create connections with your followers. By building a stronger relationship with an influencer, you can get more leads for your business and enhance your reputation online. Building a mutually beneficial relationship with a relevant influencer can help you reach out to more markets and further extend your reach.

If you are looking to really boost your presence online, consider guest blogs, which can broaden the marketing impact as well as show authority and thought leadership that resonates with customers. Not only will guest posts open you up to exposure with an entirely different audience who may not be aware of your brand yet, they may be a great off-page SEO idea as well, with links back to your site. An online presence is also crucial to inbound marketing, as quality content on the web will help to draw customers to your brand, even if they have not heard of your brand. Whether it is links to reputable news sources, webinars, download links to eBooks, blog posts, and so on, content can help establish your online business as an authority, bring more traffic to your website, and build credibility with your audience.

No matter what your business sells, digital marketing is still about creating buyer personas to determine what your audience needs, as well as creating valuable content on the web.

Social Media Engagement For Greater Brand Awareness

Emily Anderson 1 Comment

Social platforms can help you communicate with your customers, increase brand awareness and increase leads and sales. Your online presence can also help people familiarize themselves with your brand. Social networks give the opportunity to interact with customers and fans and give them the opportunity to interact directly with your brands.

Social media has a variety of positive impacts on businesses in terms of brand awareness, customer loyalty, sales and customer service. The social media platforms can help reach more customers, engage your audience, build brand awareness and have a positive impact on the social media business. Branding on social media is one of the most profitable digital marketing platforms, increasing the visibility of your brands to potential customers and enabling you to reach a larger audience.

With 2.27 billion monthly Facebook users, knowledge of how to use social media effectively as a business is limited, but the reach of your brands only extends to a solid social media strategy. The same report of We Are Social revealed that a post can reach up to 107% more people on a brand’s Facebook page than its current number of followers. With more than 60 million Facebook pages, brands can reach millions on the platform.

When people start liking, sharing and commenting on your social posts, your content reaches a wider audience. Allowing people to interact with your content increases brand awareness and begins to build your reputation as a company. Advertising reviews on your website and encouraging your customers to rate on Google +, social media and Facebook are a great way to build trust in your brand.

One of the advantages of using social media for your business is that it gives you a platform to promote your content to new people. By engaging with your content, you draw people to your brand.

There is no doubt that your brand will benefit from the regular use of a social media site to generate a wider audience for your business. Use social media to promote your products and services without making your customers feel overwhelmed by your marketing campaigns.

One of the most important ways to promote social word of mouth is to work with influencers – people with big followings on social media – to draw attention to yourself and your brand. When people on social media refer to your business and promote your business, it shows your value as a brand and authority to new visitors.

Engagement rates on Instagram are higher than on Twitter and Facebook. Sherpa Marketing has found that more people follow brands on social networks than celebrities. Many of the top brands recorded a 42.1% follower engagement rate.

As the millennial generation demands communication from their brands, companies should use social media marketing to capture the attention of their most influential consumers. Due to the social networking of platforms such as LinkedIn and Twitter, it is a blatant marketing approach to arouse the interest of followers and to react to these platforms.

Companies can gather feedback, learn about customer needs and develop ideas for new products and services that meet customers’ needs by using social media to engage customers in online conversations. The combination of these two concepts goes beyond organizational ideas : through crowdsourcing and by working with consumers to develop new products or services through co-creation, social media becomes an online research and development lab to test ideas in target markets. The intention is for users to find something new, and in conjunction with Twitter’s design to offer new discoveries, it allows for greater brand awareness and awareness.

Social interactions between companies and customers are a growing trend that increases sales and improves brand loyalty. Through group pages on established social media sites such as Facebook and MySpace, companies can reach many potential panel members in an atmosphere, generate many followers, and analyze product ideas and open discussion in an atmosphere. Participating in Social Chats like Weekly, HootChat and Twitter is a great way to increase visibility, attract new people’s attention, showcase your expertise and drive traffic to your website.

When companies get in touch with potential customers and publish updates about themselves, trust builds. This means that within your niche, your brand becomes a trusted source of information.

Use content that is compelling and compelling to convince your potential buyers. Develop a content marketing strategy that is relevant to your customers, focuses on their needs and interests and is shown in the right places on your website, third-party websites and social media. Use your content to share your brand mission, connect with your customers and provide high-quality added value to monetize your know-how.

Content is the king of today’s digital marketing landscape, and if you want people to pay attention to your brand, you must create content that speaks directly to them. Make sure you make it easy for the audience to share your content using social sharing buttons on your website. Lead generation, brand awareness and customer loyalty are all good reasons to use social media, but they don’t have to be.

As an added bonus, your sales and support teams will be kept informed of the content they use. Share your blog posts with your employees and encourage them to share them with their networks. Social listening is the best way to understand your customers and how they experience your business.

Writer’s Block: The Phenomenon

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The block of writers existed long before the invention of writing itself; it was first introduced to academic literature in the 1940s by a psychiatrist named Edmund Bergler.

Writing blockade is the phenomenon of writing that strikes a mental block that prevents one from developing new words, sentences, ideas or contents. There are many reasons why writers can block – such as uncertainty, disorientation, or simply a bad writing day – but it can put you off and complicate the entire writing process. Writing blocks can be particularly frustrating if you write content for customers, school, work, parties, deadlines or anything else with more pressure.

Writing alone is hard enough, but writers block creeping motions in your brain and grab the words you need to finish a chapter. Many lists of authors who block tips consist of a number of things you can do instead of writing what you are trying to write. Instead of understanding the root cause of your writing block and trying to prove that there is a way to defeat it, you can write.

Every writer experiences mental blockages at some point, whether he writes a blog post, a book or other material. Whether you’re writing for work or pleasure, writing blocks can build up over time and ruin your productivity. And if you have a full-time job or have parenthood duties, it can be a crippling experience that makes you wonder why you do what you do in the first place.

If you suffer from writing block or blank page syndrome, the left hemisphere of the brain (the analytical one) takes control and trying to write seems stupid and clumsy. Having brain problems can be a challenge for many writers, but there’s something going on inside you. Writer’s Block happens when writers and authors cannot think about what to write next, because their minds are prevented from creating something new that they think is good enough.

Related or not to what you write, reading is a great way to awaken new thoughts. Go back to articles you’ve written in the past, old blog posts, or stories you wrote as a child to get familiar with your own writing style. It puts you in the right setting to write in your own words or at least imitate your favorite authors.

Adding another person to the writing process, even an imaginary one, can heal writers “blockages by giving them someone to interact with. If you take a writer’s words on the page, they will most likely break the deadlock, to the point where it will be a challenge to motivate you to get the words out.

Many writers extol the virtues of open air as a way to generate ideas. Such an escape enables the writer to find solace in the face of uncertainty, and it gives his mind the freedom to imagine things that might otherwise seem ridiculous to him or her, unimportant or unrelated to the writing project.

One of the many reasons we get stuck as writers is that we have high expectations of ourselves. Many writers struggle with perfectionism, and although it can be debilitating and sometimes a thief, it can also be a good quality at certain stages of the writing process.

Other professions use blockages as an excuse to stop working, but we writers don’t. Writing is a hobby to say goodbye to, so it shouldn’t come as a surprise that you find ways to avoid writing, even when it’s hard. Identify how deep you can overcome the write block and start writing again.

Even if you do not consider yourself a writer, if you are committed to your cause, effective writing skills are required for any role in a non-profit organization. A ten-minute concentrated writing session can help you break through the initial writing pad and build momentum for your project. Try to push yourself writing 3,000 – 5,000 words per day.

One of the easiest ways to find out is to write at different times of day to measure focus and energy levels compared to normal writing. If you do not like writing, you will have to change your spelling, and that is the best way to force writers to submit.

If you want to breathe habit into things, place triggers in your path that remind you of what you are trying to do and make it a habit to keep these triggers until you realize you are doing what they are supposed to remind you of. The trigger is anything that gets in your way and reminds you of it. The trick is to remember to become a habit every time you have to interrupt yourself in such a way that it triggers the desired behavior.

No matter how well you set up your to-do list or calendar, you will never get things done until you have a reliable way to remind yourself to do them.

Getting rid of writing blocks is not only good for the running blogs, but also for writing of higher quality. Overcoming the writing block can be as easy as going through the writing space a bit and trying to write something that is not perfect, but not what you want to write.

Bloggers Through COVID-19 Pandemic: Contributing to Community

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As the global community confronts the COVID 19 pandemic, bloggers have the opportunity to help people in finding reliable information, connect with each other, and track what is happening in real time other than the central roles played by experts, NGOs and governments in the public service to reach people when they need the right information.

The pandemic has results in the community to live in hazardous and difficult environments thus there is no greater need for support than for bloggers to help in dealing with the global pandemic by sharing information and awareness based on facts. By doing this – bloggers can play an important role in responding to the needs of our community. Community life is vital for health and well-being and we all recognize the value of social connectedness, neighborliness, belonging, control and mutual trust. Thus it is crucial to facilitate these conditions for communities to flourish.

Today, through the wonder of Internet, bloggers can share reliable tips and resources to keep people connected to their friends, family, colleagues and communities and to prevent the spread of misinformation. The response to the coronavirus (COVID-19) has shown the contribution communities can make to public health thus providing people with platforms to receive the latest news, information, resources and tips to stay healthy and support their family and community to stay well-informed through the pandemic.

The experts also emphasize the value of using community talk as a tool to address the mental health problems caused by the COVID 19 Pandemic, which can lead to unhealthy coping habits in the community. Thus by changing the way individuals, families and communities interact with each other, we can maintain our commitment to respond to the new challenges in our communities. Bloggers can help to organize virtual discussions, forums and community talks on various daily issues in order to, at least, helping community to cope with mental health possible problems.

We are all concerned about how families and communities will cope with the current public health crisis and we are seeing a lot of queues at food banks and so on. Other than raising awareness pertaining to the pandemic, one of the best ways for bloggers to get involved is to start a fundraiser or promoting the available running fundraisers. The availability of today’s digital banking makes this effort possible in a rapid way.

The Covid-19 pandemic has given a lot of people the opportunity to contribute to the well-being of community and to meet more people virtually where in the past it would have taken much longer to do so, be it to find the time to meet in person or hours of travel somewhere else. This is a a great opportunity for bloggers to support the many amazing people who volunteer because they do the work that’s important to them to improve their communities and change their lives.

For bloggers – A few hours can make a big difference to someone out there in this challenging time.