The visual appeal of your website is one of the most important things it has. If it doesn’t look good to visitors, then you could lose out on traffic. That’s not what you need, so think about how you can improve the website’s visual appeal today. Here are the six steps you should take to do that.
Be Clear
First of all, you need to make sure that you are clear about what your website has to offer. There is nothing worse than arriving at a website and finding that it is cluttered and unclear. Clarity is vital if you want to keep people interested and persuade them to explore your website. Don’t bombard people with information and details that they don’t really need to read or be aware of. Simplicity and clarity are two very important features.
Add Videos
Videos add a new dimension to your website. Many people actually like to add videos to their homepage to give people something to watch when they log on. It could act as a brief introduction to the website and what you have to offer. And you could link the website up to your Youtube channel if you have one. This could then help boost visits to your website.
Limit Calls to Action
Calls to action are meant to guide people when they arrive on your website. They want to be pointed in the right direction. If you don’t have these, then you could lose out on visitors before they even start exploring your website. But you need to limit them too. If there are too many of them, you will simply overwhelm people with choices. That can be disastrous, so don’t make that mistake.
Choose a Suitable Wallpaper
Next, you need to choose the wallpaper that’s right for your website. There are so many of them out there. And you don’t need to even spend any money on this. There are plenty of free options out there, and free vector wallpapers can be useful. So, have a look at what you can find. Try a few different wallpapers until you find the one that is most suitable for you.
Match Colours
Getting the colours that you use on your website right is a challenge, but it’s vital. If you choose the wrong ones, your website could end up looking messy or unprofessional. That’s not what you need. So, think about how you will match the background to the colour of the font. The last thing you need is the text being unreadable because it blends in too easily with the website’s background.
Don’t Sacrifice Usability
No matter what you do, don’t sacrifice the website’s usability and functionality. Yes, the way the website looks is very important. But it’s not more important than how the website functions. There is no sense in having a website that looks great if it can’t be used properly by the people who visit it. This is something that you should always keep in mind when making changes to your website’s style.
Don’t forget readability too.