SEO and blogging have gone hand in hand for a number of years. For many new bloggers, they are keen to increase the visibility of their posts. But, for the newbie, it can be tough to know how to conquer Google and make people read your excellent blog posts.
It doesn’t have to be a difficult or laborious process. In fact, there are some killer ways that you can increase your online visibility. What’s more, you can ensure that your incredible content is being read far and wide.
What could be better than that?
Sharing is Caring: Share More!
So, you’ve completed your post. You’ve posted it on WordPress, Blogspot, Twitter, Facebook, Linkedin, Foursquare… the list goes on. But, if you have only posted your post once, at the same time, it may have limited appeal. Sharing over the course of a week is a great way of reaching out to a number of different people. Share more than once and increase your traffic. What’s more, it’s important that you use Google Plus too. If you don’t, you may be losing out a lot of readers.
You don’t have to keep writing new content all of the time. If there is a piece that you still love, from two years ago, share it again. It lets people know that it’s still relevant. Rand Fishkin does this. And, if it’s good enough for him, it’s good enough for us! Do make sure that you’re not using the same hashtags and messages every time you share a post. This looks spammy. So, mix it up a little. Change the phrasing. Use new hashtags. That way, you will appeal to a larger audience and get your message out in different ways.
Don’t Forget the Hummingbird
Using white label SEO tools and playing into the hands of Google can be a sensible way of reaching out to a mass audience. Make sure that you are using synonyms within the body of your text. Thanks to Google and Hummingbird updates, if you search for New York you will also retrieve results for NYC.
So, make sure that you used synonyms and other key phrases in your text to make your work more ‘search friendly’. Using these keywords is a sensible way of giving you a little SEO boost. Do be sure to track keywords too. Don’t stuff them into your text. Rather, use them in headings to make certain that you are maximising your SEO potential.
Influencing the World of Blogging
If you have your own blog site that goes beyond WordPress, it may be time to call upon influential bloggers. Ask them to write for you and post it on your site. They may not want to, but they may say yes. You will earn links and shares. But, your website will be seen as a powerful blogging entity. Of course, this has to be mutually beneficial. Unless you’re the guys at Gap, you probably don’t have the money to pay writers. So, offers links back to their site. Make sure that you offer them freebies if you are selling a product or service. Blogging should be a mutually beneficial relationship. Of course, some people are happy to do it for the recognition.
