Author: Emily Anderson

Blogging is the new poetry. I find it wonderful and amazing in many ways.

Long-tail keywords are generally at least three words in length because of their specificity, but accurate, low-volume searches of just one or two words in length are also considered long-tail keywords. To use long-tail keyword phrases correctly, most businesses do research, brainstorming about potential long-tail phrases that their customers may be searching for, and comparing these to one another for search volume and competition. As a result, researching long-tail keywords is pointless: finding the commonly searched long-tail phrases and using them on your website, word-for-word, is not going to give you the results that you are used to. Despite low…

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Enhancing your online presence can make a huge difference to brand awareness, and can also potentially boost sales. Not only that, a strong online presence will act as an effective marketing and branding tool, and also help you to understand your audience better with reviews and feedback. As online channels continue to grow in numbers and influence, it is vital for businesses to establish a strong digital presence to increase brand awareness, reach prospective customers, attract targeted audiences, and generate growth. Utilizing Multiple Tools To improve your online presence, you must utilize multiple tools working together: websites, blogs, social media…

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