Webmasters with traditional Internet websites may look at the rise of mobile traffic as at best, a distraction. At worst, an increase in mobile Internet traffic might be viewed as a problem because web traffic from desktops and laptops has been shrinking in comparison to traffic from smart phones and other kinds of mobile devices.
Indeed, Google reports that the number of searches from mobile devices has recently outpaced searches on desktops and laptops.
However, owners of all sorts of websites, from blogs to eCommerce stores, would be wise to view the rise of phone traffic as an opportunity instead of as a problem. Consider these five tips to make the most of this brave, new world of phone marketing in order to increase website visits and sales.
#1 Offer a Mobile App
Most website owners already know that it’s important to make their sites friendly to mobile searches. However, a better solution might also be to offer a mobile app to enhance the website experience. In fact, the majority of digital media consumption happens within mobile apps today. Apps account for seven out of eight minutes of today’s media consumption.
#2 Use Social Networking to Increase Mobile Traffic
According to report, the most commonly used app on the planet is from the largest social networking website, Facebook. In fact, that’s where an average of 42 percent of all app time gets spent these days. The social networking and video site, YouTube, is second. Even if your mobile platform hasn’t become sophisticated yet, you can still profit from mobile traffic with your social media presence.
#3 Engage More Internet Visitors With Mobile Choices
Some of your customers or subscribers may prefer to get notifications via email. However, this Trumpia article, “Building Trust With Your Customers in 2015,” suggests that offering choices for different ways to communicate, including text messaging and email, can help build trust and loyalty. Mobile applications and other software make it very easy for people to subscribe to lists. Marketing automation tools can help busy website owners target the right messages to the right subset of subscribers.
#4 Segment Markets by Device
The report also mentioned that companies can even learn something about their mobile subscribers by the device that they use. Android phones have become more common. Unsurprisingly, iPhone owners tend to have higher incomes. This isn’t surprising because cheaper Android phones can be found on the market, so iPhone owners have to choose to spend more. Also, iPhone users tend to spend more time with mobile apps per month than Android users do.
#5 Be Prepared to Test Your Mobile Marketing
Mobile marketing is still rapidly evolving. Also, there isn’t one perfect strategy for any one website’s audience or even different segments of the audience of an individual site. The most successful website owners will isolate variables to test in their marketing campaigns. These variables might include types of offers, the wording of the messages and headlines, and the platform used to engage people online.
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